Title: Evaluate business ideas
Course: EN_Creation of Value > Section: Find and evaluate business ideas

Collect ideas that you could use to start your own business.

You can also use websites such as the "Gründerplattform" or the publication series "InfoKreativ". It is aimed at (prospective) self-employed people in the various creative industries with sector-specific tips and further information.

- https://gruenderplattform.de
- https://www.kultur-kreativ-wirtschaft.de/KUK/Navigation/DE/Praxistipps/BusinessKnowhow/business-know-how.html

Now evaluate at least three of your ideas by
Briefly describe the idea in five sentences each:
- What exactly do you want to offer and for whom?
- How can you earn money with your idea?
- Name the benefits for the customers.
- Describe what your customers pay for.
- Briefly describe your core competences in relation to your offer.

By asking yourself the following questions, you can evaluate your idea in terms of its viability.

- Is the idea new and does it have innovation potential?
- Does it have chances on the market, i.e. are there reasons why people will buy the service/product?
- Who are the customers?
- What need does the idea meet?
- Are there already similar offers on the market?
- What distinguishes the competitors?
- What is the decisive advantage of your idea?

From marketing comes the term „Unique Selling Point“ (USP).

By highlighting a special feature of the product or service to be sold, its special (unique) benefit for customers is emphasised. The aim is to position the product or service advantageously in the market. Especially in highly competitive markets, the USP is becoming increasingly important.

You can read more about the term and the meaning of the Unique Selling Point here:

- https://en.wikipedia.org/wiki/Unique_selling_proposition#Definition
- https://wirtschaftslexikon.gabler.de/definition/unique-selling-proposition-usp-50075/version-273300