Title: 7. Colour as a design element for E-Designers
Course: EN_Colour theory

It has long been known that colours influence our senses - and not only them. In marketing, colour has become a decisive design element. The right colour combinations decide on the success of a product or a brand, as they underline the message that is to be associated with it. Thus, it is elemental to know the meanings and effects of the single colours.

In this chapter you will

- learn more about the meaning and the symbol of the basic colours: green I yellow I orange I red I pink I violet I blue.
- work out and present the colour effects of white, grey and black according to instructions.
- design a factsheet according to specifications for a colour of your choice.
- learn more about the effects of blindness on the work of web designers.
- learn basics about the importance of clours in photography.